When you see a bottle of Intrinsic wine, you want it to come to life, swirling around you, and invite you to partake in the dance. This was the idea behind making the dancer in red on the bottle come to life through an AR app.
To support the Art of Red campaign, we designed the app, created a custom score and dance, captured the dance with motion capture, and built a 3D version of the 2D dancer from the bottle label.
Vossler in partnership with Copacino + Fujikado and Gear2 Studios, designed and launched an app for both iOS and Android.
Creative Director: Chasen Partsch // Production Company: Vossler // Creative Agency: Copacino + Fujikado // App Development: Gear2 Studios // Client: Intrinsic Wine