Working with Premera to create healthcare focused videos involves collaborating with the company to understand their target audience and specific messaging goals.
In a series of round table discussions, different aspects of women’s health was covered. My role was to work along Premera’s staff to identify key topics that needed to be covered and how best to frame the conversation, overall design and look of the videos, and oversee production and post-production.
Creative Director: Chasen Partsch // Creative Agency: Stept Studios // Client: Premera
In this campaign of short social videos, we had women talk directly to women about key healthcare concerns and how to go about addressing them. The goals was for these short social ads to serve as call to action about taking ones health serious.
Creative Director: Chasen Partsch // Creative Agency: Stept Studios // Client: Premera
With this short docu-series, Premera wanted to focus on removing some of the sigma and concerns the latino community had voiced about healthcare. Following three different people and their healthcare stories, we wanted to show how healthcare had a positive impact on each person’s life.
Creative Director: Chasen Partsch // Creative Agency: Stept Studios // Client: Premera