T-Mobile is at the forefront of wireless technology, but they had no way of showcasing the innovations driving their network. So in 2017, they launched Tech Experience - A center to help communicate their tech and the future of wireless.
Partnering with their team, I developed the Tech Experience brand and delivered day 1 content for the launch of the space.
Since then, Tech Experience has grown and so has the partnership to included:
- Leading a brand refresh in 2019 to better reflect T-Mobile’s evolution.
- Developing multiple interactive experiences for the center, web, and external locations.
- Overseeing the launch of the Tech Experience website.
- Partnering with experts to lead PR and Production workshops for the Tech Experience team.
- Countless videos for internal and external uses.
- Creating a 360 dome experience for their new 5G&me center.