When T-Mobile needs to unveil the latest device landing on their network, they release Des (their awesome and crazy product dude) to reveal it to the world with an epic unboxing.
Just like the devices being unboxed, each unboxing is unique, demanding its own unique reveal. You need a creative hook that makes people watch your video about this hot new device that ties to the features and benefits in a fun way.
Have we unboxed devices while skydiving? Yes. Have we unboxed in a rally car? Yeah. Have we unboxed underwater? Twice in a pool, and once in the ocean with sharks. That’s just to name a few…
Some more ways we unboxed with Des:
On the moon
At an Arcade
In Zero-G
Waterpark Slides
In an Ancient Temple
Lowering into a control room à la Mission Impossible.
And so on…
These unboxings have garnered millions of views across multiple platforms, creating engagement with customers, T-Mobile employees, and various media outlets.